5 Ways to Promote Your Business with Animated Cartoon Videos
The power of animated cartoon videos can never be underestimated, especially for small businesses that are struggling to survive in a competitive business environment. Animation videos, especially those that carry an inspirational message, can help boost your marketing campaign while making your customers more endeared to your brand. They enable you to communicate your brand’s story in a more memorable and believable platform. And best of all, you can relay that story within a few seconds. In this blog, we will show you how and when you can use these inspirational animated cartoon videos to promote your business.
If you are new to our channel, we recommend you to also read some of our blogs that shows you how to promote your business through whiteboard animation, cheques and other tools.
How inspirational animated cartoon videos can help promote my business?
Improved online visibility
The online potential of a good video can never be underestimated by small businesses with an online presence. A small business that uses video as part of its promotional campaign, stands a better chance of higher rankings on search engines compared to businesses that stick with other forms of digital marketing.
In many cases, a simple explainer Toonly video can increase a website’s visibility by extending the average time visitors spend on the site. This tells search engines that your website is legit enough for the high table, which sees your site going up in search rankings.
Increased conversion rates
So, with more people hanging around your website, there’s a chance that a good number of them will proceed to purchase your product or service after watching your video. An inspirational animation video combines a potent mix of emotions, voice, sound effects, text, music, and other forms of media that efficiently sums up your brand’s message and enables the customer to make a buying decision quicker.
You can improve conversion rates, generate buzz for your brand, and find new customers (cheaply) by adding Toonly videos to: sales letters, video sales letters, Facebook advertising, social media channels, opt-in pages, blog posts, and emails.
Better user engagement
Videos are a master in the art of engagement. The modern world is filled with tons of distractions all baying for attention from potential customers. This is why only a few people will have the time to go through the web pages on your website, trying to find information about your company or product. On the other hand, if you use a short animated explainer video on your landing page to explain your brand, product, or service, you stand a better chance of engaging with your target customers effectively and for a longer period, resulting in better brand promotion.
That’s why using Toonly to create a clever animated explainer video is a great way to get the word out about who you are and what you have to offer—while attracting the attention of C-level executives.
Improved brand awareness
For small businesses, establishing and communicating the brand message can be a challenging endeavor. You have to compete with established brands offering the same product and service within your area, which can make it difficult for potential customers to identify with your brand – or “the new guy.”
Animation videos can give your small business a head-start when it comes to promoting your brand. It also helps to describe the personality and nature of your brand. In essence, animated videos help to color your brand, literally.
IT companies use Toonly to stand out from their competition. They use videos to explain how their solution works. They create tutorials that actually get watched. Tech companies reach B2B buyers in a unique way, and reduce support calls by as much as 30%, increasing your overall profitability.
When Should I Use Animated Cartoon Videos?
Animated explainer videos will give your brand that oh-so-important likeability factor, which is an essential part of persuasion. Because these videos evoke emotion, they’re great for forging a personal connection with your audience.
That’s why animated explainer videos are the perfect way to humanize your brand. So, you should use them to:
1. TELL A STORY
Did you know that storytelling is one of the most effective tactics marketers have to get their brand messaging across? It’s true. Because stories are really memorable, they’re fantastic for increasing brand awareness, as well as sales.
That’s why it’s a great idea to create a story about a typical customer, making your brand the hero—using an animated explainer video.
There’s no end to the clever ways a human resources team can benefit from animated explainer videos. They use Toonly to create animated videos to: recruit top talent, educate staff on new policies, provide training on important workplace topics, and liven up company presentations.
Because animated explainer videos are highly engaging, they’re a great way to get your message across to employees, new recruits, and job seekers!
2. KEEP IT SHORT
Most of the video scripts you create will probably be less than 300 words. When that’s the case, it’s a good idea to use animated explainers. Their engaging, animated style works well for videos that are less than two minutes long.
For the best results, experts advise keeping animated explainer videos between 60-90 seconds.
Animated explainer videos are perfect for trainers and presenters. Use Toonly whenever you need to explain complex concepts, communicate important points, or liven up a presentation.
3. ADVERTISE
When you’re looking to draw attention to your brand, advertising with cartoon videos is the way to go. For maximum effectiveness, create a 30-second animated ad that you can run on television, AdWords Display, or other social media.
Because animated videos are so engaging and likeable, this is a great way to build brand awareness, while humanizing your brand.
Toonly software provides you with absolutely everything you need to create amazing animated videos that can increase likes, followers, shares, customers, conversions, donations … you name it.
4. GO VIRAL
As you can probably guess, shorter videos are shared more often than longer ones. The funny and short video is going to get you the most shares of all.
If you’re looking to generate brand awareness with a viral video, you’ll definitely want to make a funny animated explainer video and add it to your social media channels.
While, of course, that doesn’t guarantee it’ll go viral, the fun video format means it’s sure to get plenty of shares.
Animated explainer videos are becoming more and more popular with nonprofits, especially small to mid-sized ones that are competing for donation dollars against juggernauts like Salvation Army and Red Cross.
This is just one example how businesses have benefited from using Toonly. Truly, Toonly can help anyone in any profession achieve their goals—because with Toonly’s intuitive software, you’re only limited by your imagination.
5. BUILD TRUST
These animated cartoon videos combine humor and childhood related cartoons appeal to prospects’ emotions–making them a great vehicle for building trust.
Trust is so important, especially when consumers are weighing the various solutions that exist for their problem. Because animated explainer videos build trust, they’re a great way to offer reassurance to prospects, increasing the likelihood they’ll buy your solution.
What else distinct Toonly?
Toonly membership is available of an ongoing monthly subscription or a single, annual payment that is 49% discounted. Regardless of the package you choose, your membership includes on-going development and all new feature releases.
Standard Plan:
$39 per month which can also be $20 per month if you go with the annual subscription. In this plan you have access to:
- 30 Characters,
- 17 Character Animations,
- 1,058 Prop Images
- 71 Backgrounds,
- 10 Premade Scenes,
- 21 Scene Transitions,
- 20 Background Audios
- 3 Text Animations.
- Create Unlimited Videos
- Use the software on multiple computers.
- Premium Support
- Invitation to Toonly Facebook Group.
Enterprise Plan:
$69 per month which can also be $40 per month if you go with the annual subscription. In this plan you have access to:
- 82 Characters,
- 30 Character Animations,
- 2,024 Prop Images,
- 139 Backgrounds,
- 20 Premade Scenes,
- 101 Scene Transitions,
- 142 Background Audios,
- 5 Text Animations,
- Create Unlimited Videos.
- Use the software on multiple computers.
- Premium Support
- Invitation to Toonly Facebook Group
- Access to Toonly Club – Monthly Membership (Get New Characters & Props Monthly).
In short, Toonly is the World’s Best Animated Explainer Creation Software for creating amazingly engaging videos fast, even if you have zero technical, design or IT skills.
Regardless of your background, you’ll never be at the mercy of pricey video designers. Use Toonly to create your very first explainer video in minutes. Once you do, you’ll find that it’s so much easier than you ever thought was possible to create professional animated videos. Plus, not only does Toonly offer several step-by-step tutorials, but it also has an active and responsive customer support team. Your ongoing membership allows us to continue to grow and develop. It also helps in adding more tools that will help you market and promote your business.
We hope the software we showed you helps you open new marketing channels, promoting your business and increasing your customer base. Do share the blog with your business friends and partners and help them open new marketing channels too.
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