Top 8 Social Media Marketing Platforms
With 3.5 billion social media users worldwide, social media became an opened gate to marketers and entrepreneurs. So whether you are a marketer trying to advertise your customers’ products and services or a business owner looking to expand your customers’ base, in this blog we’ll show you the Top 8 Social Media Marketing Platforms available for you to leverage.
Social Media Marketing Definition
Social Media Marketing is the use of Social Media Websites and Applications to promote products and services.
It all started back in 1970s when Bolt.com and Sixdegrees.com were launched. They were the first social networking websites. On these platforms, Netizens (Net Citizens) had chat rooms, read their horoscope, accessed radio channels, browsed games, read/wrote blogs and shared photos & videos.
Today, Social Media Websites are one of our daily access tools. They are the ” Go To ” when we’re seeking information. Without even noticing, our minds are now set in a way that know which social media app to access when searching for news, looking for a product or service, interacting with friends, asking questions or finding answers.
Social Media Marketing Platforms changed the concept of marketing from outbound reaching methods with pressuring techniques to the more reactive inbound marketing. Now all successful entrepreneurs utilize these platforms to promote their brands, generate leads, receive customers feedback, make researches and analyze their market.
Each social media platform has its own purpose and users. As a company that has been in business for more than half a decade, we always select the most relative ones based on our customer’s type of business, field and customers they target.
Facebook 2.7 Billion
Facebook provides multiple free marketing tools you can utilize for your business. One of them is creating your own Business Page. Creating your page is like setting up your store in a busy plaza. The more you write on your page, the more you win new followers . Your page shows your customers the value of your products or services. It gives them an insight on how they can benefit from following your business. With the information you give to your page visitors, whether it’s work you did for your existing customers, feedback you received from your clients or blogs and videos you share to enrich their knowledge and help them solve a problem, all that will help in building rapport with your page visitors. Having an option of setting up your shop on FB is an asset you can use on your page that will show your customers how good your products and your customer service are. If you’re not our FB Page follower yet, please go ahead and follow us to receive notifications on all the blogs and best deals we post throughout the week.
Facebook is also known for its groups. Joining the right group helps you increase your leads and reach out to new potential customers. On FB groups you also have the options of selling products, starting a discussion, adding a post, creating a chat room, setting up an event, uploading a video and much more. If you’re a Canadian Entrepreneur owning a business in Canada, you can join our group CANBCM, that’s a Canadian Networking group where Businesses and Customers Meet. On the group, you can add posts at any day of the week. You can also share events and videos promoting your business.
Youtube 2 Billion
Youtube is the best channel you can use for video marketing. Having 2 billion subscribers on the platform can help you build your traffic and boost your brand awareness. Youtube demographics is an analytical report that you can use to understand where the majority of users are located, the age range and viewing preference (mostly mobiles). With this report you can determine how long your video should be, what topics to talk about and which type of viewers to target.
Youtube has become a kind of a search engine to many audience. Instead of checking information on google, they search it up on Youtube. That’s why many businesses have their own channels set up on Youtube. Teachers, trainers, influencers, celebrities, artists, coaches have joined Youtube and now they have their channels where they upload their videos regularly.
Requesting your audience to subscribe to your channel and also click the bell button is a closing you should have on any video you share. That allows you to automatically notify your followers with your new uploaded videos. Always working on improving the quality and content of your video guarantees the consistency of your successful channel.
Instagram 1 Billion
With 1 Billion monthly active users, Instagram became one of the powerful marketing platform that businesses use.
Instagram Story swipe up is a great marketing strategy that users with 10K use to add their link and direct readers to their website. The IGTV is another tool that you can use to upload a video and direct your customers to your link. Don’t forget to also insert a comment to show your followers a hint on what you’re presenting in your link. Add some hashtags related to the topic to ensure reaching wider number of viewers. If you’re not already one of our INSTA Followers, please go ahead and follow us to receive notifications on all interesting IGTV, Stories and also Post we share down there.
MeWe 2.5 Million
MeWe is the rapidly growing high integrity social network with all the social features people love along with no ads, no targeting, and no newsfeed manipulation.
Available on iOS, Android, and also desktop, MeWe is the uplifting next-gen social network with exciting, easy-to-use features people love for connecting with friends, family, and common interest groups. It also includes: newsfeeds for contacts and close friends; pages; private 1:1 and group chats; private and open groups; disappearing content; stories; a great custom camera with GIF creation; live voice and live video; next-gen voice messaging; personal cloud storage; custom group profiles.
It also includes features you can’t get anywhere else like MeWe’s dual-camera and MeWe Journals.
If you’re on MeWe, please go ahead and add Sabjol Electronics up to receive regular updates on our products and blogs.
If you are a Canadian Entrepreneur owning a business in Canada, you can also join our group CANBCM, that’s a Canadian Networking group where Businesses and Customers Meet. On the group, you can add posts at any day of the week. You can also share events and videos promoting your business.
Linkedin 500 Million
Linkedin was launched back in 2003. It is an employment-oriented online service that operates via websites and mobile apps. Linkedin is mainly used for professional networking, including employers posting jobs and also job seekers posting their resumes. If you are on linkedin that means you are connected to over 660 million professionals across the globe.
Linkedin is all about posting. Keeping your business profile up to date is one of the most impactful ways to improve your contact rate. Your page should also offer ample information for prospective customers to learn more about your brand, events, employees and other opportunities.
Twitter 330 Million
Since the Twitter spike in 2012 when more than 100 million users posted 340 million tweets a day, Twitter has been an important app that many businesses use to promote their daily activities. Constant tweeting is the key to gain followers. Promoting others and tweeting kodus on others achievements will help your business gets retweeted.
Reddit 330 Million
Reddit is a place where people go to ask questions and find answers. You can find all kinds of Subreddits (Niche) on that platform. Each Subreddit is specified on a certain thing. On Reddit you’ll also find Subreddits for universities, cities, countries, games, careers, music, technology, business, deals and much more.
You have to be careful when you promote your business on Reddit because redditors don’t like advertisers and they smell them from far. When you access Reddit, make sure to have your mind set toward giving more than taking. Redditers are there because they have a certain question about a certain topic and are looking to receive that certain answer tailored on their situation. Don’t hesitate to give them the answer they are looking for if you know it.
Make sure to join these subreddits that can give you information or can benefit from your experience. Also interact with redditers and build good reputation on these subreddits. You’ll then find yourself posting on these subreddits and getting good feedback and many awards.
Pinterest 322 Million
Pinterest is a pinboard bookmark website where 70% of its users are female. Users access it as a search engine to also find ideas to spark inspiration. Pinterest is all about creativity. You can’t post on Pinterest, but you can Pin. You can pin images, blogs, videos, products and more. When you upload multiple pins, try to organize them in boards and name each board with a distinguished name to reflect its purpose. When you’re listed on Pinterest as a Merchant, you can save a Rich Pin to Pinterest directly from your website. Rich Pin is a metadata from the product page indicates the Pin is shoppable.
Pinterest Analytics gives you a detailed report about total impression, total audience, engagement and engaged audience for your pins. It also gives you an idea about your audience: their interest, age, country and gender. If you’re on Pinterest, join our group boards, add and pin inspirational ideas from our boards that could enhance and promote your business.
We hope our blog brought up some ideas that you can implement in marketing your business and increasing your customer base. If you are new to our website and interested to know more about new social media platforms, please read our blog New Social Media Marketing Platforms . There we show you more social media marketing platforms that we also recommend to our customers.
Do share the article with your friends and families and help them know the best social media platforms to market their businesses on. Please add your comments below and share your experience with us or carry the discussion over to our Facebook, Pinterest, Instagram, MeWe or Tumbler.
