4 Benefits of Voice Over for Explainer Videos
“I wanted to create video content but I always didn’t like my voice when I heard it on a phone recording. I almost didn’t get into video making because of this problem.” You’ve taken the time to put together a professional, high-quality explainer video for your company’s products and services. Each graphic has been carefully selected and the on-screen text hits all the big points. But is it enough? Will consumers actually understand your product features and, more importantly, will they be moved to purchase it? Many companies, when faced with the problem described above, find a solution in voice over software and services. Voiceovers allow companies to go into greater depth when explaining products than using just images and on-screen text alone. In this blog we will show you when your explainer video would most benefit from a voice over.
The Benefits of Voice Overs for Explainer Videos
1. Build Brand Trust
When you meet someone new, the big indicator that factors into your initial impression is their voice. If you’re introduced to someone who speaks in a very high falsetto that grates on your ears, you may instantly form a somewhat negative impression. Similarly, if that person speaks in a faltering, uncertain way you probably won’t put a lot of stock in what they’re saying.
Of course, on the flip side of this, if the person speaks confidently, in a clear assured manner, you’re first impression is likely to be far more affable and trusting.
These same subconscious triggers are at work when consumers view your explainer videos. By incorporating the right Voiceover into your explainer video, you can have an immediate positive effect on your target market.
What do we mean when we say “the right voice over”? When it comes to explainer videos, you want a voice Artist or software that exudes confidence and authoritativeness while still sounding friendly and approachable. This sort of friendly expert instills a sense of trust in your viewers, which in turn leads them to trust your company, thus building brand confidence.
2. Help Viewers Connect Emotionally
The right voice over also has the power to help your viewers connect emotionally with your business. In essence, the voice humanizes your product and brand. It’s much easier to relate to another human whose excited about a product than it is to connect to just an image of a product or a service even when that image is expertly composed.
By utilizing a Voiceover in your explainer video, you help your audience feel an emotional connection to your company.
3. Easily Disperse Dense Information
Lastly, a Voiceover can prove immensely valuable when you need to convey somewhat complicated or more involved information. If your explainer video focuses on how to use your product or why to your service and there’s more involved to it than just clicking a button, a voice over may be the perfect solution.
Incorporating a voice over allows you to disperse dense information in a quick and easily digestible manner. What may seem intimidating or bewildering when conveyed only through images and small bits of text, can suddenly become engaging, exiting, and easy to understand, which — in the end — is the whole point of an explainer video.
4. Selling Internationally
There’s a reason nobody creates silent movies anymore—they’re way less interesting than movies with sound! A Voiceover makes videos more entertaining, so viewers are far more likely to watch them from start-to-finish. When viewers feel a sense of connection to your brand, they’re much more likely to buy. A voice over with their language adds that all-important personal touch to your videos, increasing your brand’s trust and likeability factor.
What to Consider When Deciding Whether to Use a Voice over in Your Explainer Video
If you have a very simple product or service that requires limited explanation in order to be understood, then a voice over may not be necessary. But if your business requires more than 3 short phrases or images to describe, you’d be better off enlisting the aid of a professional voice over.
Who are you marketing this video to? Is it intended for an individual consumer or is it more business orientated? Depending on your marketing demographic, you may find a voiceover more or less necessary. For instance, if you’re reaching out to a young consumer, a simple animation without a voice over may suffice. But if a large business deal hangs in the balance, you’ll want to communicate your product details as effectively as possible, and that entails a Voiceover.
What exactly is the message of your explainer video? Are you simply introducing consumers to a new product or service and trying to create hype around it? Or are you issuing a how-to video intended to demonstrate the uses of your product or relate to the importance of your service? If the message of the video is simple and straightforward, you won’t need a voice over. But if you’re trying to demonstrate and relate to customers about your products and services, than a Voiceover will prove pivotal in educating your audience.
Type of video:
The last thing you’ll want to bear in mind is the type of explainer video you’re promoting. Is it a stop motion video? Or an animated clip? Maybe its a whiteboard or a cartoon. Whatever style of video your producing, consider how a voice over will feature into it . Think whether that voice over will prove a helpful addition or an unwelcome distraction.
At the end of the day, the key point in producing and promoting an explainer video is to improve your target market’s understanding of your business in a meaningful way. If a voice over is going to help you succeed in this goal, then invest in one! It may be more overhead at the onset. However, The returns it will yield will far out way any initial costs.
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